Campaign / Promo Video

Social / Marketing

Produced, creatively directed, and edited a series of campaign-driven social videos designed to translate larger content initiatives into shorter, more engaging formats for external audiences.

As audience behavior continued to shift toward short-form content, this work focused on rethinking how longer narratives could be adapted into faster, more digestible moments without losing clarity or impact. Each piece was built with distribution in mind—supporting broader campaigns while creating a consistent and recognizable presence across social channels.

This approach helped extend the life of larger content while establishing a more scalable system for social storytelling. The work consistently ranked among Coupa’s top-performing LinkedIn content, with multiple videos landing in the top viewed posts of the year and helping strengthen overall engagement and reach.

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